Fashion Student Showcase

Original Idea

As with the Northmen project I felt it was important to demonstrate commercial viability in my portfolio, for example, creating my own briefs that would reflect similar industry briefs. After the success of the Northmen project I looked for other students that would like to collaborate, for both to benefit. I produced a series of posters that were displayed in the Thomas Parker House campus advertising a photo shoot for fashion students...

Aims & Objectives

The main objective of this project was to demonstrate the work of fashion students from the University of Lincoln and the work that they have been producing whilst studying. I wanted to shoot simplistic editorial photographs of models wearing other students fashion garments. Then take the raw files and give them a contemporary makeover by using textures and patterns to create interesting, graphic editorial shots that are commonly found in cutting edge fashion magazines such as Dazed & Confused, i-D and Vice. I gained much inspiration from a photographic art group entitle Mezzety, some examples of the style I wanted to achieve are here:

In producing a set of stylistic images I have added an extra level of diversity to my technical capablities, demonstrating software skills on photoshop and illustrator as pointed out in my overall key objectives. Another important aspect of this photography project was involving other students from the University of Lincoln, which I fulfilled.

Shooting

After being contacted by 5 fashion students who were interested in having their garments photographed I arranged two evening shoots.

I shot using both Nikon D90 & D100 with 18-135mm & 24-85mm lenses. I shot against the infinity curve using the following basic lighting set ups:

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And against the black backdrop with a basic ambient single light source set-up:

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Shooting in the studio using basic lighting set-ups allowed me to obtain the photos that I needed to create my final manipulated images, as well as giving me a set of crisp clean images that the fashion students I collaborated with could use for their own portfolios, another one of my initial objectives for my project.

Editing

The editing process for this project was far more time-consuming than I had originally estimated. After selecting my chosen images I used illustrator and photoshop to build upon the raw images, creating textures, graphic shapes and adjusting layers to obtain the final result.